The role of international sponsors of the 2008 Beijing Olympics

GIFT founder and CEO, Chandran Nair was interviewed for German public radio about the role of international sponsors of the Olympic Games in Beijing. The programme, broadcast on Sunday July 13 on Deutschlandradio Kultur addressed various issues including; whether Olympic sponsorship is "morally" just and the economic damage (if any) that sponsors must endure due to the events in Tibet and Darfur. Questions were also raised about China bashing in the West, the influence of sponsors on the Chinese government and how companies should behave in China.

Click here to read a German language transcprit of the interveiw.