PROVIDING HEALTHCARE WITH A SINGLE TOUCH

Hong Kong and Cochin, India  |  11 – 23 January 2016

In January 2016, GIFT travelled to Kerala to conduct a programme that examined emergency response systems and proposed business solutions to gaps in the healthcare sector. Global executives from over ten countries went to the city of Cochin to develop a new business model to aggregate healthcare resources to expand emergency and non-emergency coverage in India through a mobile application.

Working with MUrgency Global Services, Inc, a mobile platform with the aim of connecting patients in emergency situations with nearby medical professionals, GLP participants developed a business plan for the company to expand in the state of Kerala, and eventually nationwide.


I always treasure the experience I had on the GLP. Through building a real project with people from different countries, I discovered the true power of diversity and leadership.

Yuri Kondo | Solution Planner, Sales Department | Recruit Management Solutions (Japan)

The Global Leaders Programme was outstanding. I highly recommend this program to those interested in developing the skills needed to achieve business results in today’s and tomorrow's business climate.

Dibya Ojha | CFO | NEC Corporation (India)

I never expected one could gain so much from a management training program.  The focus on real-life field work and current social issues instead of textbook theories drew participants into action right away when we hit the ground.  It was amazing to see how participants transformed over the course of the programme.

Stewart Kwok | Vice President – Strategic Development | idsMED (Hong Kong)


COCHIN AND KERALA

 

Kerala is located in southwest India. It is one of the only Indian states with significant Muslim and Christian populations: both of whom have lived in the region for centuries. Cochin—a city of two million—is a major port, with India’s oldest active synagogue and church.

Kerala’s state government has made the universal provision of basic needs a top priority. Early investment in healthcare and education allowed Kerala to outperform many countries with higher per capita incomes.

Kerala’s state government has made the universal provision of basic needs a top priority. Early investment in healthcare and education allowed Kerala to outperform many countries with higher per capita incomes.


DISTINGUISHED GUEST SPEAKERS

David Eldon
Former Chairman, HSBC Asia Pacific
Non-Executive Chairman, HSBC Bank Middle East Ltd

Rajeev Peshawaria
CEO and Executive Director, ICLIF

Shaffi Mather
Founder and CEO, MUrgency


Emergency Response in India

The World Health Organization estimates that more people worldwide die from slow or delayed emergency response than from malaria, tuberculosis and AIDS combined. 

Emergency medicine is a medical speciality that focuses on diagnosing and treating acute medical situations. Triage, or the act of determining the nature, severity, and possible treatment of an issue, is a vital part of emergency medicine. 

India has no centralized dispatch service: one single location can have as many as ten emergency contact numbers. Government plans to build such a service have been discussed since the 1980s, but have seen long delays.

Emergency medicine is a very young discipline in India. The Medical Council of India only recognized emergency medicine as a specialty in 2009, and it remains a niche area of study for most medical graduates. 

Indian healthcare costs are rising, even in states with good public health systems like Kerala. 60% of all health costs in India are paid “out-of-pocket”, compared to about 35% in China, 11% in the United States, and 9% in the United Kingdom. 

Indian hospitals often own one or two ambulances, but they are used to take patients home, transport patients between hospitals, or collect medical tourists from the airport. Hospitals rarely use ambulances to collect patients in the field.


MURGENCY 

MUrgency’s long-term vision is to build a single global response network. MUrgency signs up medical professionals as emergency responders, and dispatches them to patients who use their mobile application.

MUrgency’s long-term vision is to build a single global response network. MUrgency signs up medical professionals as emergency responders, and dispatches them to patients who use their mobile application.

MUrgency’s founders include Shaffi Mather and Sweta Mangal, the co-founders of Ziqitza Health Care Limited, the largest for-profit ambulance network in the developing world with a fleet of 1300 ambulances.


Building a Business Solution in Cochin

The GLP uses real-world field projects to hone the practical skills needed to manage diverse teams in unfamiliar situations. Through meetings partners, investors, community and business leaders, and through frank and open discussions, participants are invited to question their assumptions, learn to navigate conflicting and contradictory views, and to transform concepts and theories into realities on the ground. 

In a session with the group facilitated by Chandran Nair (right), Chief Minister Oommen Chandy (left)—the top executive official in Kerala’s government—explained his state’s policies towards the provision of social needs, highlighting "Education," "Healthcare" and "Infrastructure" as top priorities.

The group visited a Community Health Center, which acts as a hub for the local community, handling public health initiatives like immunization drives.

The group recommended that MUrgency capitalize further on underutilised healthcare resources to expand both emergency and non emergency coverage across Kerala and India. Below are a few slides from the full business plan developed by participants. The MUrgency model helps to expand health coverage in India. It adds capacity to India’s stressed emergency-response system through a network of qualified responders who can travel faster than an ambulance, which may be delayed due to poor roads and traffic.

Below are a few slides from the full business plan developed by participants.

Participants presented their business plan to a crowd of medical professionals, including students, representatives from nearby hospitals and heads of emergency departments.

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For more information about the 2016 India Global Leaders Programme, or about the Global Leaders Programme in general, please write to us at enquiry@global-inst.com